The right balance and performance for Ford, Lincoln and Mercury vehicles

  • Over 50 vehicle-model-specific friction formulas are uniquely designed and fine-tuned over a 12-month period to the vehicle weight distribution and driving dynamics
  • Restore showroom-like performance
  • Feature as many as 30 single-sourced, high-grade ingredients that some lower-cost pads rarely use
  • Processed with high-quality weighing, mixing, pressing and post-curing equipment
  • Made with high-quality raw materials – ones that some aftermarket suppliers avoid because of expense
  • Product design in most applications includes high-tech materials such as Kevlar and fine-blank steel backing plates
  • Feature sophisticated use of shims, slots and chamfers to reduce dusting, noise and brake fade
  • Designed to balance the friction coefficient between front and rear to minimize early lock-up during braking
  • Real-life vehicle tested and adjusted to meet or exceed the durability and government stopping effectiveness requirements of the Federal Motor Vehicle Safety Standards (FMVSS)
  • Tested and refined for maximum performance in stopping distance, durability, noise, brake vibration, pedal feel, fade and drag, wheel dust and rotor wear

The importance of shims, slots and chamfers


  • Multiple layers of sound-damping materials between stamped metal, also called insulators, improve noise abatement and vibration for the life of the pad
  • Placed on backside of backing plate to help reduce the vibrations that cause brakes to squeal


  • Vertical, diagonal or horizontal grooves cut in brake pads
  • Significantly reduce pad bending when heated in normal braking conditions
  • Reduce noise that can result from pads that have become concave
  • Reduce brake fade by providing passage for gases and dust to escape at high brake temperatures


  • Angled or beveled edges on the leading and trailing ends of the brake pads
  • Chamfers on leading edge of brake pads reduce digging into the rotor
  • Help eliminate stick/slip vibration, which causes brake noise