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| Privacy Statement – Motorcraft.com |
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| We respect your privacy and are committed to protecting it. This privacy statement explains policies and practices pertaining to customer information. It is our sincere hope that through this communication of our data handling practices we will to provide you with a level of comfort and confidence in how we collect and use information through this website.
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Motorcraft.com is owned and maintained by Ford Motor Company.
The business purpose of this website is to provide reliable information about the parts offered by Motorcraft. This Privacy Statement describes the way that Motorcraft.com collects and handles personal and non-personal information. Personal data includes information that is particular to you, such as a Vehicle Identification Number (VIN).
Non-personal information includes tracking the site pages visited or the amount of time spent on our site. We do not track these items on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all site visitors.
If you have any questions or concerns about our website, you may
contact us.
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During a normal visit to Motorcraft.com, we will not collect any personal information about you unless you provide it to us voluntarily.
Session Logs – What They Are And How We Use Them:
When you visit any website, the server housing the pages automatically generates a "session log". The logs are used by the site owners to track the pages you visit or request. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited and the date and time of those visits. In this way, we use this information to structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used.
NOTE: Motorcraft.com sells no advertising space.
Cookies – What They Are:
A "permanent" cookie is a small text file that is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Permanent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them.
When you view Motorcraft.com, we may use cookies to store some information on your computer. Cookies help us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies allow us to tailor Motorcraft.com to better match your interests and preferences. Most browsers can be configured not to accept cookies or to indicate when a cookie is being sent. This may prevent you from having access to some site functions or features.
Clear GIFs – What They Are:
When you view one of our websites or interactive advertisements, we may collect some non-personal information about you. The collection of this non-personal information is done either through the "cookie" technology or with "web beacons" (also called "single-pixel gif" or "web pings"). Neither our cookies nor web beacons nor web log information collect any personal information.
Motorcraft.com.com may use web clear GIF/beacons/pixel tags which are site-instrumentation tools that help us to determine, for instance, whether a page has been viewed or not and, if so, how many times. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon.
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Personally identifiable information is collected on Motorcraft.com when you register for an email subscription or when you enter a contest. It may be used to:
- Send specific emails that you have subscribed for
- Register you for any contests you enter
- Compile aggregate and statistical data to help in website design
- Measure site activity in order to allow us to update our site to better meet user wants and needs
Non-personally identifiable information collected on Motorcraft.com may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
Motorcraft.com utilizes session log data and your personal and non-personal data for the purpose of performing analytics on the users' experience while visiting this site.
This analysis:
- Is performed on an aggregate level and does not identify you or your information personally.
- Involves the use of a third party vendor acting on behalf of Motorcraft.com.
- Is performed in order to improve our website and the user experience.
- May include the use of session cookies to track aggregate user paths through this and other Ford Motor Company websites or to track other events within or across this and other Ford Motor Company websites
- Any information that is provided to the third party vendor is to be used only for the purpose of performing the analytics and compiling reports of the data. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
Motorcraft.com uses personally identifiable information, such as your email address, only with your permission. Your information may be used by a third party vendor or by Ford Motor Company to send requested emails, or to enroll for specific contests and promotions. The third party vendor is restricted from using this data in any other way other than to provide these services to Ford Motor Company and they may not share or resell this data
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Motorcraft.com does not sell, rent, share or otherwise provide any of your personally identifiable information to anyone other than for site analytics and registrations as described above.
Site metrics for Motorcraft.com may be shared with other Ford Motor Company websites or subsidiaries or affiliates. The metrics information shared will be aggregate data and will not include any of your personally identifiable information.
When you visit our website the server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The only data gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits.
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Motorcraft.com provides links to other websites. We encourage you to review the privacy statements of all sites you visit so that you can understand how those sites collect, use and share your information. Motorcraft.com is not responsible for the privacy statements or other content or data-handling practices on other websites.
Note: Clicking on the Technical Resource tab takes you to Motorcraftservice.com, a separate website with a separate privacy policy. Please click here to review the Motorcraftservice.com privacy policy.
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If you have any questions or comments concerning Motorcraft.com or have any questions regarding the contents of this website, please contact us.
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The effective date of this privacy statement is 7/30/03.
Occasionally we may update the privacy statement for Motorcraft.com in order to accurately reflect any changes to the website in our privacy practices. In event of an update, the new statement will be posted to the website seven (7) days prior to the changes taking effect.
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